Why We’ve Chosen Afterpay - Even as BNPL Faces New Rules

If you've been following the news, you'll know that Buy Now, Pay Later (BNPL) platforms like Afterpay are set to face tighter regulations in Australia. The government is stepping in to ensure these services are treated more like credit providers - with stronger consumer protections and clearer obligations.

So why are we, at Gifted, choosing now to partner with Afterpay?

Because regulation is a good thing.

We believe that making gifting (and self-gifting!) accessible shouldn’t come at the cost of financial wellbeing. That’s why we see the upcoming changes as a positive step - one that aligns with our values of care, transparency, and thoughtful consumption.

Afterpay’s decision to evolve with regulation gives us confidence that our customers will be better supported when they choose to use flexible payment options. With clearer safeguards, responsible lending checks, and more accountability built in, the Afterpay of the future looks a lot like what it always should’ve been: simple, safe, and supportive.

So, what does this mean for you?

It means you can now shop Gifted your way - with Afterpay available at checkout on all our packs and products. Whether you’re sending love to someone else or treating yourself to a little care, you can split your payment into four interest-free instalments, with no hidden fees when you pay on time.

We know cost of living pressures are real, and life admin never stops. Afterpay offers a little more breathing room - and now, with greater regulation on the horizon, it’s becoming a more trusted tool to lean on.

Thoughtful gifting. Flexible payment. Greater care.
We’re here for it - and for you.

The Gifted Team